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Blog

  • Three pillars of marketing food brands

    By David Folkman on May 15, 2014 In Blog
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    Charlotte, founder of G’Nosh, has always been a foodie but found her way in a 16-year corporate career, mainly in the finance and IT sectors. After tossing that all in to follow her dream of marrying food and business together, Charlotte used her marketing pedigree to build up G’Nosh, her successful gourmet dips brand. G’Nosh has been introduced to consumers […]
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  • It’s theatre (darling)

    By David Folkman on April 24, 2014 In Blog
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      Creating a bit of theatre around your pitch to a retailer is a very good way to be more engaging and not just another boring powerpoint presentation.   Bring things to life with props, samples, fresh ingredients, flipboards, handouts – essentially anything that helps you achieve the purpose of having the meeting.   In a recent retailer meeting we […]
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  • Clever distribution to market food products

    By David Folkman on April 24, 2014 In Uncategorized
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    When start ups set out to market their food products, they look at distribution through a commercial lense: the higher the profit, the better. However, according to Firefly Tonics’ sales director, Paul Brown, that’s not always the correct lense through which to look. Paul is a sales guru in the world of FMCG, with experience selling with Kettle Foods and […]
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  • This little wonder, Jimmy’s Iced Coffee

    By David Folkman on April 13, 2014 In Blog
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    Time for Wiggz to lay down some lyrics for the awesome Jimmy’s Iced Coffee. If you’d like to start a brand then spend the day with Jimmy’s founder, Jim Cregan, and other successful food and drink entrepreneurs at Simply Galactic.  
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  • Starting a Food Brand, Grass-Roots Style

    By David Folkman on April 7, 2014 In Blog
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    Moma!’s healthy on-the go bircher muesli and porridge required a lot of legwork, first in coming up with the product and later with setting up his grass-roots style business. Tom Mercer’s product launched back in 2006, when he started selling Moma! on an old filing cabinet at Waterloo Station. A lot of research on the street went into moving the […]
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  • Selling to Supermarkets: Getting into a Buyer’s Mindset

    By David Folkman on March 26, 2014 In Blog
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    Paul Brown – Firefly Tonics’ sales director and commercial guru in the world of FMCG – knows how to get into a buyer’s mindset. With years of experience in sales at Kettle Foods, Tyrell’s, and Lick Frozen Yogurt to name a few, Paul knows a thing or two about how best to position brands to buyers. He shares his knowledge […]
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  • Wiggz comes up with some Cuckoo lyrics

    By David Folkman on March 20, 2014 In Blog
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    The boy is back. The Cuckoo team had a nice write up in the Evening Standard yesterday (19th March) so we asked Wiggz to put a few lyrics together. Fancy starting your own food or drink brand like Cuckoo, then click here to get our free book showing you how.
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  • Laying down some lyrics for Tessa Stuart.

    By David Folkman on March 18, 2014 In Blog
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    He’s back. After the success of his Muddy Boots lyrics, we invited Wiggz to lay down a few beats for Tessa Stuart. After all she did appear on Radio 4 today. (Incase you missed the Muddy Boots rap you can watch it here).
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  • Want better tea… then drink Brew Tea

    By David Folkman on March 17, 2014 In Blog
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    Looks like one of our favourite brands, Brew Tea, is starting to get well known in a few random places. Fancy starting your own food or drink brand like Brew Tea, then click here to get our free book showing you how.
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  • It’s a brook, it’s hot, it’s time for a Jimmy’s Iced Coffee

    By David Folkman on March 16, 2014 In Blog
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    You never know what you might find in a brook somewhere hot… Fancy starting your own food or drink brand like Jimmy‘s, then click here to get our free book showing you how.
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